Designing
Product
Ecosystems
That Scale
Let's talk
Brands using products I've designed
Understanding the real problem is at the heart of how I approach UX. I follow an iterative, user-centered process designed to uncover meaningful insights and shape solutions that balance user needs with business objectives. I'm adaptable by nature, and thrive on innovating within constraints to deliver thoughtful, high-impact experiences.
I ship design systems as real code: Figma to Claude, documented in Storybook, versioned on GitHub, running on a real iPhone with Expo.
A design system is only real once it ships. Components carry their tokens, variants and states into production code: pixel-perfect, governed, and never drifting from the Figma library.
Specializations
Six areas that run through most of my work, across consumer apps and enterprise platforms.
They aren't separate practices. Research decides what is actually worth building, the system makes good decisions repeatable, and interaction craft is the part people end up feeling. Each one is weaker on its own.
Over 13 years across SaaS, AI interfaces and design systems, that is the loop I keep returning to: understand the real problem, shape a clear solution, then give it foundations that still hold as the team and the surface count grow.
Brands impacted through innovative design solutions
Active users enjoying seamless experiences
Years of experience in delivering top-notch solutions
Atomic components built for real-world complexity
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
Designing customer and operational experiences across Zapp's quick-commerce ecosystem — redefining UX strategy and scaling the Zync Design System to support high-velocity retail execution.
Redesigning the Home experience and main UX navigation, while establishing a scalable Design System (Elevate) to modernise a complex B2B compliance & competence platform.
AI-Powered Frontline Employee Experience Platform.
Streamlines Workforce Management SaaS Platform for organizations and agencies.
Connects In-Store Sales Associates with Online Shoppers.
Find the best stuff to do in your City.
A high-quality kit to design AI-powered chat interfaces fast — modeled on two of the most-used AI assistants. Hi-fi design, prototypes, variables, light & dark mode and components. 1.4K+ users on Figma Community.
Download on FigmaiOS App Widget for Instagram feeds, featured in Apple App Store's "BEST NEW APPS" in 2015.
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